Case Study
Transforming a legacy tech brand through smart Meta marketing.
Driving Digital Growth for Icon Infotech Ltd. through Strategic B2B Lead Generation
Client
Icon Infotech
Category
ICT Solutions
Client Website
Timelines
Monthly Service
Service we provided
Digital Marketing
About Project
Icon Infotech Ltd. is one of Bangladesh’s pioneers in IP Telephony, Internet Service, Bulk SMS, and Enterprise IT Solutions. For years, the company sustained its growth through reputation and word-of-mouth. However, as the digital landscape evolved, they realized that relying solely on traditional methods limited their ability to reach new B2B clients and expand their service footprint.
That’s when Icon Infotech partnered with Beyond Bracket Ltd. to establish a strong digital presence and drive high-quality lead generation through data-driven digital marketing.
- Boosted B2B lead generation and engagement
- Increased brand visibility and credibility on Meta
- Strengthened alignment between digital content and brand identity
When Icon Infotech approached us, their goal was clear — to modernize their marketing approach and build a consistent flow of qualified business leads.
They wanted a strategy that could:
- Reach corporate clients looking for IP telephony, ISP, and SMS gateway solutions.
- Build brand credibility online through a professional and trustworthy image.
- Generate measurable ROI through targeted digital campaigns.
Requirement
Transitioning a well-established but traditionally operated tech company into digital marketing came with several practical and strategic challenges. While Icon Infotech had a strong service reputation, their online presence was minimal, making it difficult to connect with digital-first buyers. The key challenges we identified were:
- Finding and reaching the right B2B audience on Meta who would be interested in telecom and IT infrastructure solutions.
- Simplifying and creatively presenting highly technical services like IP Telephony and ISP solutions to engage non-technical decision-makers.
- Competing against newer, digitally active companies that had already built strong brand visibility online.
- Ensuring the creative approach and messaging matched Icon Infotech’s professional corporate image.
Challange
To address these challenges, Beyond Bracket’s digital marketing team crafted a performance-driven strategy centered on understanding Icon Infotech’s target market, refining their brand presentation, and generating quality B2B leads. Our approach included:
- Conducting in-depth audience segmentation to identify corporate decision-makers in relevant industries and target them through Meta platforms.
- Developing high-impact visuals and motion graphics that simplified complex technical offerings into clear, engaging value propositions.
- Launching optimized Meta campaigns with custom-built forms to collect and qualify leads directly from social media.
- Maintaining uniformity in tone, color, and message across all content to build a credible and professional brand identity.
Soltutions
The outcomes reflected both strategic precision and creative execution. Within a short period, Icon Infotech began noticing a strong shift in their digital visibility and lead flow. The key results achieved were:
- A substantial increase in qualified B2B leads across IP Telephony, ISP, and Bulk SMS service categories.
- Improved brand visibility and engagement across Meta platforms.
- Enhanced market perception, as their social presence now aligned with their expertise and legacy.
- Positive client feedback highlighting Beyond Bracket’s responsiveness, creativity, and result-driven approach.
Results
The partnership between Beyond Bracket and Icon Infotech Ltd. showcases how a legacy tech brand can successfully embrace digital transformation. By combining creativity with data-driven marketing, we helped Icon Infotech build a sustainable digital growth engine that continues to deliver measurable business results.
If your business is ready to modernize its marketing and attract qualified B2B clients — we can help you too.
👉 Explore our Digital Marketing Services
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Samsuzzaman Riton
CEO, Beyond Bracket
At Beyond Bracket, our work strategy is highly client-focused. We begin by conducting in-depth client meetings to thoroughly understand their requirements and objectives.