Case Study
Reconnecting a Legacy Brand with the Digital Generation
Bangladesh Tax Training Institute (BTTI) – Digital Marketing & Meta Campaign Success
Client
BTTI
Category
Education
Client Website
Timelines
Monthly Service
Service we provided
Digital Marketing
About Project
Bangladesh Tax Training Institute (BTTI) is one of the country’s oldest and most trusted institutes for tax, VAT, and financial training. For over a decade, BTTI has been serving professionals, students, and businesses with specialized courses on taxation, accounting, and compliance.
However, as the digital landscape evolved, so did audience behavior. The institute noticed a decline in organic inquiries and enrollments — despite their long-standing reputation. To address this challenge, BTTI approached Beyond Bracket to help revitalize their digital presence and re-establish their leadership in a competitive market. The management’s core goal was clear:
- Generate quality leads for their professional courses through social media.
- Rebuild trust and visibility online, especially among working professionals.
- Create a steady enrollment pipeline through performance-driven campaigns.
- Strengthen their digital brand identity with modern creative content.
To bring BTTI back to its growth trajectory, the institute needed a complete digital transformation strategy — one that could modernize their marketing approach, improve content quality, and deliver measurable enrollment results.
The management’s core goals were:
- Generate quality leads for their professional courses through social media.
- Rebuild trust and visibility online, especially among working professionals.
- Create a steady enrollment pipeline through performance-driven campaigns.
- Strengthen their digital brand identity with modern creative content.
Requirement
Before partnering with Beyond Bracket, BTTI was struggling to adapt to the shifting dynamics of digital marketing. Despite being a trusted and long-established training institute, their traditional methods were no longer bringing consistent enrollments. The rise of new competitors and changing audience behavior made it clear that their marketing approach needed a complete overhaul. Major Challenges:
- Their previous ad campaigns failed to bring consistent or quality leads.
- The Facebook Page content was irregular and lacked professional visuals or messaging consistency.
- Competition had increased sharply, with multiple new institutes launching similar courses.
- Audience targeting and conversion tracking were not properly set up, leading to wasted ad spend.
- The institute had no structured marketing funnel or analytics in place to measure campaign impact.
Challange
Our approach began with a deep dive into BTTI’s brand, audience, and past marketing efforts. After a series of strategic meetings with their management, Beyond Bracket introduced a data-driven digital marketing framework focusing on sustained growth. Over the first three months, results started to stabilize — followed by strong growth from the sixth month onward. Our team implemented:
- Monthly Digital Strategy & Content Calendar: A structured posting schedule covering awareness, engagement, and enrollment-focused content.
- Creative Production: Professionally designed course visuals, motion videos, and optimized ad creatives aligned with BTTI’s academic tone.
- Campaign Management: Ongoing Meta (Facebook and Instagram) ad campaigns segmented by course type and audience demographics.
- Analytics & Optimization: End-to-end performance tracking, conversion setup, and ROAS optimization through continuous A/B testing.
- Collaborative Feedback Loop: Regular review meetings with BTTI management to adapt offers, creatives, and campaign strategies in real-time.
Soltutions
After months of strategic collaboration and data-driven optimization, the transformation became clear. BTTI’s digital presence turned from quiet to vibrant — their ads started generating qualified leads, enrollments increased steadily, and the institute regained its long-standing dominance in tax and financial training. The numbers reflected the story of consistent effort, creative precision, and continuous improvement. The key outcomes achieved were:
- 6.5× Return on Ad Spend (ROAS) achieved through refined targeting and creative optimization.
- 220% growth in course enrollments, establishing BTTI’s dominance in the category once again.
- Consistent monthly lead generation across multiple courses, maintaining low cost per lead (CPL).
- A renewed brand identity on social media with professional visuals and audience trust rebuilt.
Results
The partnership between Beyond Bracket and BTTI showcases the power of strategic consistency. By combining creativity, analytics, and performance marketing, we transformed a legacy training institute into a digitally thriving brand with measurable results.
We’re proud to continue supporting BTTI as they expand their course offerings and reach a new generation of learners online.
If your organization is looking to achieve similar growth through data-driven campaigns and creative excellence, our Digital Marketing Service can help you build visibility, generate qualified leads, and scale profitably.
Let’s turn your marketing investment into measurable success — contact us today.
“We couldn’t be happier with the digital marketing services provided by Beyond Bracket Ltd. Their expertise in SEO and social media has significantly boosted our online presence, leading to increased client engagement. If you’re looking for the best digital marketing agency in Dhaka, we highly recommend Beyond Bracket Ltd.”
— Ms. Mani Rani
Bangladesh Tax Training Institute
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Samsuzzaman Riton
CEO, Beyond Bracket
At Beyond Bracket, our work strategy is highly client-focused. We begin by conducting in-depth client meetings to thoroughly understand their requirements and objectives.