Case Study

Reconnecting a Legacy Brand with the Digital Generation

Bangladesh Tax Training Institute (BTTI) – Digital Marketing & Meta Campaign Success

Client

BTTI

Education

Client Website

Visit Website

Timelines

Monthly Service

Service we provided

Digital Marketing

About Project

Bangladesh Tax Training Institute (BTTI) is one of the country’s oldest and most trusted institutes for tax, VAT, and financial training. For over a decade, this educational institution has been serving professionals, students, and businesses with specialized courses on taxation, accounting, and compliance.

However, as the digital landscape evolved, so did audience behavior. The institute noticed a decline in organic inquiries and enrollments — despite their long-standing reputation. To address this challenge, BTTI approached Beyond Bracket to implement a comprehensive digital marketing strategy for educational institutes that would revitalize their online presence and re-establish their leadership in a competitive market.

This case study demonstrates how strategic digital marketing strategies combined with engaging content helped reconnect potential students with a legacy brand.

The management’s core goal was clear:

Generate high quality leads for their professional courses through social media platforms
Rebuild trust and visibility online, especially among working professionals
Create a steady enrollment pipeline through performance-driven marketing campaigns
Strengthen their digital brand identity with modern, relevant content

To bring BTTI back to its growth trajectory, this educational institution needed a complete digital transformation — one that could modernize their marketing approach, improve content quality, and deliver measurable enrollment results through effective digital marketing strategies.

The management’s core goals were:

Lead Generation: Generate high quality inquiries from target audiences interested in professional tax and accounting courses
Brand Rebuilding: Restore online visibility and trust among working professionals through engaging content
Enrollment Pipeline: Establish a sustainable long term enrollment system via social media campaigns
Brand Identity: Create modern, professional video content and visuals aligned with educational standards

Requirement

Before partnering with Beyond Bracket, BTTI was struggling to adapt to the shifting dynamics of digital marketing. Despite being a trusted and long-established training institute, their traditional methods were no longer bringing consistent enrollments. The rise of new competitors and changing audience behavior made it clear that their marketing approach needed a complete overhaul.

Major Challenges:

Their previous ad campaigns failed to bring consistent or high quality leads. The lack of proper landing pages and call to actions resulted in poor conversion rates.
The Facebook Page content was irregular and lacked professional visuals or messaging consistency. There was no structured approach to creating relevant content that resonated with potential students.
Competition had increased sharply, with multiple new institutes launching similar courses. Without a strong digital marketing strategy for educational institutes, BTTI was losing visibility.
Audience targeting and conversion tracking were not properly set up, leading to wasted ad spend. The decision making process for campaign optimization lacked data-driven insights.
The institute had no structured marketing funnel, email marketing system, or analytics in place to measure campaign impact in real time.

Challange

Our approach began with a deep dive into BTTI’s brand, target audiences, and past marketing efforts. After a series of strategic meetings with their management, Beyond Bracket introduced a data-driven digital marketing strategy for educational institutes focusing on sustained growth.

Our team implemented:

Monthly Digital Strategy & Content Calendar: A structured posting schedule covering awareness, engagement, and enrollment-focused content.
Creative Production: Professionally designed course visuals, motion videos, and optimized ad creatives aligned with BTTI’s academic tone.
Campaign Management: Ongoing Meta (Facebook and Instagram) ad campaigns segmented by course type and audience demographics.
Analytics & Optimization: End-to-end performance tracking, conversion setup, and ROAS optimization through continuous A/B testing.
Collaborative Feedback Loop: Regular review meetings with BTTI management to adapt offers, creatives, and campaign strategies in real-time.

Soltutions

After months of strategic collaboration and data-driven optimization, the transformation became clear. BTTI’s digital presence turned from quiet to vibrant — their social media campaigns started generating high quality leads, enrollments increased steadily, and the educational institution regained its long-standing dominance in tax and financial training.

The numbers reflected the story of consistent effort, creative precision, and continuous improvement through effective digital marketing strategies:

The key outcomes achieved were:

6.5× Return on Ad Spend (ROAS) achieved through refined targeting and creative optimization
220% growth in course enrollments, establishing BTTI's dominance in the category once again
Consistent monthly lead generation across multiple courses, maintaining low cost per lead (CPL)
Renewed brand identity on social media platforms with professional engaging content and audience trust rebuilt
Improved engagement rates through video content and relevant content tailored to target audiences
Higher conversion rates from optimized landing pages with strategic call to actions

Results

The partnership between Beyond Bracket and BTTI showcases the power of strategic consistency. By combining creativity, analytics, and performance marketing, we transformed a legacy training institute into a digitally thriving brand with measurable results.

We’re proud to continue supporting BTTI as they expand their course offerings and reach a new generation of learners online.

If your organization is looking to achieve similar growth through data-driven campaigns and creative excellence, our Digital Marketing Service can help you build visibility, generate qualified leads, and scale profitably.
Let’s turn your marketing investment into measurable success — contact us today.

“We couldn’t be happier with the digital marketing services provided by Beyond Bracket Ltd. Their expertise in social media has significantly boosted our online presence, leading to increased client engagement. If you’re looking for the best digital marketing agency in Dhaka, we highly recommend Beyond Bracket Ltd.”

— Ms. Mani Rani

Bangladesh Tax Training Institute

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