Case Study
Transforming a legacy tech brand through smart Meta marketing.
Strategic B2B Lead Generation: Icon Infotech Digital Growth Case Study
Client
Icon Infotech
Category
ICT Solutions
Client Website
Timelines
Monthly Service
Service we provided
Digital Marketing
About Project
Icon Infotech Ltd. stands as one of Bangladesh’s pioneers in IP Telephony, Internet Service, Bulk SMS, and Enterprise IT Solutions. For years, the company sustained its growth through reputation and word-of-mouth referrals. However, as the digital landscape evolved, they recognized that relying solely on traditional methods limited their ability to generate qualified leads and expand their B2B brand presence.
This B2B digital marketing case study showcases how Icon Infotech partnered with Beyond Bracket Ltd. to establish a robust digital presence and implement a successful B2B marketing approach focused on attracting quality leads through data-driven
- Boosted lead generation and engagement among decision makers
- Increased brand visibility and credibility through paid media
- Strengthened alignment between content strategy and brand identity
- Enhanced customer experience across digital touchpoints
When Icon Infotech approached our marketing team, their goal was clear — to modernize their marketing strategies and build a consistent flow of qualified leads for their B2B services.
They needed a comprehensive approach that could:
- Reach corporate decision makers looking for IP telephony, ISP, and SMS gateway solutions
- Build brand credibility online through a professional and trustworthy digital presence
- Generate measurable ROI through targeted demand generation campaigns
- Implement account based marketing principles to attract high-value clients
Requirement
Transitioning a well-established but traditionally operated tech company into the digital marketing arena presented several strategic challenges. While Icon Infotech had a strong service reputation, their online presence was minimal, making it difficult to connect with modern B2B buyers. The key challenges our marketing team identified included:
The key challenges we identified were:
- Audience Targeting: Finding and reaching the right decision makers on Meta who would be interested in telecom and IT infrastructure solutions required precise audience segmentation.
- Complex Messaging: Simplifying and creatively presenting highly technical services like IP Telephony and ISP solutions to engage non-technical decision makers while maintaining credibility.
- Market Competition: Competing against newer, digitally active companies that had already built strong B2B brand visibility through consistent paid media and content strategy.
- Brand Alignment: Ensuring the creative approach and messaging matched Icon Infotech's professional corporate image while appealing to modern buyers.
Challange
To address these challenges, Beyond Bracket’s marketing team crafted an AI-powered, performance-driven content strategy centered on understanding Icon Infotech’s target market, refining their B2B brand presentation, and generating quality leads. This successful B2B marketing approach included several key components.
Demand Generation Framework
Our data-driven methodology focused on creating a sustainable customer acquisition engine:
- Conducting in-depth audience segmentation to identify corporate decision-makers in relevant industries and target them through Meta platforms.
- Developing high-impact visuals and motion graphics that simplified complex technical offerings into clear, engaging value propositions.
- Launching optimized paid media campaigns with custom-built forms to collect and qualify leads directly from social media.
- Maintaining uniformity in tone, color, and message across all content to build a credible and professional brand identity.
Soltutions
The outcomes of this B2B digital marketing case study reflected both strategic precision and creative execution. Within a short period, Icon Infotech began noticing significant improvements in their digital visibility and lead flow.
The key results achieved were:
- A substantial increase in qualified B2B leads across IP Telephony, ISP, and Bulk SMS service categories.
- Improved brand visibility and engagement across Meta platforms.
- Enhanced market perception, as their social presence now aligned with their expertise and legacy.
- Positive client feedback highlighting Beyond Bracket’s responsiveness, creativity, and result-driven approach.
Results
The partnership between Beyond Bracket and Icon Infotech Ltd. showcases how a legacy tech brand can successfully embrace digital transformation. By combining creativity with data-driven marketing, we helped Icon Infotech build a sustainable digital growth engine that continues to deliver measurable business results.
If your business is ready to modernize its marketing and attract qualified B2B clients — we can help you too.
👉 Explore our Digital Marketing Services
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Samsuzzaman Riton
CEO, Beyond Bracket
At Beyond Bracket, our work strategy is highly client-focused. We begin by conducting in-depth client meetings to thoroughly understand their requirements and objectives.