Strategic Partnership in Bangladesh: Beyond Bracket & Urelaa Soft Ltd. Join Forces for Digital Growth
We’re excited to share that Beyond Bracket Ltd., a leading client-generation focused digital agency in Dhaka, has signed a strategic partnership in Bangladesh with Urelaa Soft Ltd., a rising software development agency. The agreement was officially signed on June 24, 2025, at Urelaa Soft’s office in Uttara, Dhaka.
The partnership was formalized through a Memorandum of Understanding (MoU) between Mr. Samsuzzaman Riton, Managing Director of Beyond Bracket, and Mr. Nafiul Islam, Managing Director of Urelaa Soft Ltd. The two companies agreed to collaborate on web development, software projects, and AI service delivery, with a shared vision of building a lean digital agency model that’s scalable and efficient.
Why This Strategic IT Partnership Matters
At Beyond Bracket, we’ve spent the past two years developing a model that emphasizes client generation for software companies without managing an in-house development team. Our focus has been on building strong relationships with tech outsourcing partners — agencies we trust to deliver high-quality work, while we handle sales, onboarding, and long-term strategy.
This digital agency collaboration with Urelaa Soft is a step forward in scaling that model. It allows both teams to:
- Avoid resource duplication through lean operations
- Outsource software development efficiently to trusted experts
- Deliver collaborative tech solutions without internal bloat
- Share clients transparently, based on project-specific agreements
- Build long-term value through mutually beneficial growth
How This Web Development Partnership Works
- Client Acquisition: Beyond Bracket continues to focus on client generation through digital marketing, consultation, and lead nurturing.
- Project Execution: Urelaa Soft Ltd., a well-established web development agency in Dhaka, executes the work based on agreed scopes and timelines.
- Revenue Sharing: Each project will have flexible terms, ensuring fairness and sustainability.
- Visibility: Both brands will publicly represent each other as “Strategic Partners” across digital platforms.
Future Vision: A Private Tech Outsourcing Network
This isn’t a one-time move. It’s the first in a series of strategic IT partnerships we plan to build with agencies around the world.
We are creating a private outsourcing platform, inspired by Upwork but tailored for vetted, agency-to-agency outsourcing. This future platform will enable top-performing firms in software, AI, and digital services to collaborate, scale, and serve global clients under a trusted ecosystem.
If you’re a software company in Bangladesh, or an agency specializing in AI services, custom web development, or mobile apps, we’d love to talk.
Let’s Redefine Digital Collaboration
With this software company partnership, we’re laying the foundation for a smarter, more efficient service model. We believe in collaboration over competition — and our goal is to create a network where everyone wins.
📧 Interested in becoming a strategic partner? Reach out at support@beyondbracket.com
