Case Study
A modern WordPress redesign for a ship chandler's marine supply business
WordPress Website Redesign for a Marine Supply & Ship Chandler
Client
International Ship Supply & Multi Trade (ISSMT)
Category
Marine Supply & Ship Chandler Website
Live view
Timelines
1 Months
Service we provided
Website Redesign
About Project
International Ship Supply & Multi Trade (ISSMT) is a ship chandler based in Bangladesh, supplying marine stores, provisions, lube oil and bunker, ship engine and spare parts, navigation charts, and safety equipment to vessels at major Bangladeshi ports. The company also handles shipping agency services, marine safety surveys, and technical repair support. With a catalogue this wide and technical, their website needed to present every service clearly to ship owners, agents, and procurement teams, while carrying the credibility expected by an international maritime audience. Beyond Bracket Ltd. redesigned the ISSMT website on WordPress, restructuring the navigation around the company’s core business areas and giving each service line a clear, dedicated space.
Key Highlights:
- Complete WordPress redesign built with Elementor for a faster, more modern layout
- Navigation reorganized into three clear business areas: Supply & Export, Import, and Services
- Dedicated sections for specialized offerings such as marine stores supply, BA chart and publication supply, bunker supply, and LSA/FFA stores
- Fully responsive design so ship owners and agents can browse from desktop or mobile
- Clearer presentation built to match the credibility expected by an international shipping audience
ISSMT’s service catalogue covers a wide range of highly specific maritime categories, from marine stores and provisions to BA chart supply, lube oil and bunker supply, ship engine and spare parts, and navigation equipment, alongside import services and shipping agency support. The main challenge was organizing this breadth of technical, industry-specific offerings into a structure visitors could navigate intuitively, without the site feeling cluttered or overwhelming.
Client Requirements:
- A large and highly technical service catalogue spanning supply, export, import, and marine services
- Maritime-specific terminology (BA charts, LSA/FFA stores, bunker supply) that needed to be presented clearly for an international audience
- Maintaining the site's existing content and search visibility through the redesign
- Designing a layout that works equally well for desktop research and quick mobile lookups from ports
Requirement
Beyond Bracket approached the redesign by first auditing ISSMT’s existing site and full service list, then grouping every offering into three clear top-level categories: Supply & Export, Import, and Services. Each category was broken down into its specific product and service lines, giving every offering, from marine stores supply to marine safety surveys, its own clearly labeled section. The site was rebuilt on WordPress using Elementor Pro, with a focus on clean visual hierarchy, fast loading, and a layout that holds up across devices.
Key Challenges:
- Restructured site navigation into three core business areas: Supply & Export, Import, and Services
- Rebuilt the website on WordPress with Elementor Pro for a modern, fast-loading design
- Wrote clearer descriptions for each maritime product and service line
- Applied a mobile-first responsive layout for use on the go
Challange
The redesigned ISSMT website now gives ship owners, agents, and procurement teams a clear view of the company’s full range of marine supply and shipping services, organized in a way that mirrors how the maritime industry searches for suppliers. The project reflects Beyond Bracket’s experience working with businesses across the shipping and maritime sector, alongside our WordPress development services.
Solutions Delivered:
- A WordPress and Elementor based website built for speed, easy content updates, and SEO
- Three-category navigation (Supply & Export, Import, Services) that mirrors how ship owners and agents search for a chandler
- Dedicated service pages written for ISSMT's specific marine product and service lines
- A responsive design that performs equally well for desktop research and mobile lookups from port
- A foundation that connects to Beyond Bracket's broader work with shipping and maritime clients, including our case study on Maxton Shipping & Energy's business website
Solutions
Beyond Bracket’s WordPress redesign for ISSMT consolidated more than a dozen specialized marine supply, export, import, and shipping service lines into a single, clearly organized website built around three core categories: Supply & Export, Import, and Services. Visitors can now move from the homepage to the exact service they need, whether that is bunker supply, BA charts, or marine safety surveys, in a few clicks on any device.
Outcome Highlights:
- A single, organized website replacing scattered service information across the old site
- Three clear navigation categories covering ISSMT's full range of supply, export, import, and marine services
- Faster-loading, mobile-responsive pages built on WordPress and Elementor
- A more professional online presence aligned with ISSMT's standing as an international ship chandler
- A stronger content structure to support search visibility for ship chandler and marine supply company searches
Final Outcome
This project highlights the value of a website redesign for businesses with a wide, technical service catalogue, like ship chandlers and marine supply companies. Instead of leaving visitors to dig through cluttered menus, a redesign organizes the entire site around how customers actually search, from broad categories down to individual services, making it easier for ship owners, agents, and procurement teams to find what they need.
At Beyond Bracket Ltd., we provide WordPress website redesign services for businesses with complex service offerings, focused on clear navigation, faster load times, and long-term scalability.
Question - Answers
Frequently Asked Questions
1. What does a WordPress website redesign for a ship chandler involve?
It typically means restructuring how the company’s products and services are organized into a B2B website for ship chandler operations, modernizing the design and layout, and rebuilding the site on WordPress so it loads faster and works well on mobile, while keeping the content that already supports search visibility.
2. Why is clear navigation so important for a marine supply company's website?
Ship chandlers often supply dozens of product and service categories, from bunker oil to navigation charts. If visitors cannot quickly find the specific service they need, they move on to a competitor. Grouping offerings into clear categories makes the catalogue easier to browse for ship owners, agents, and procurement teams.
3. How long does a website redesign for marine and shipping businesses take?
For a site like ISSMT’s, with multiple supply, export, import, and service categories, a WordPress redesign typically takes around 2 to 4 weeks, depending on how much content needs to be reorganized and rewritten.
4. Can a shipping agency website redesign improve search visibility?
Yes. A redesign that improves page speed, mobile usability, and content structure helps search engines understand and rank the site’s pages more effectively, particularly for niche industry terms that larger competitors often overlook.
5. What makes Beyond Bracket a good fit for shipping and maritime industry websites?
Beyond Bracket has worked with multiple businesses in the shipping and maritime sector, including ship chandlers and shipping agencies, and understands how to translate technical, industry-specific service catalogues into websites that are easy for an international audience to navigate.
Client Review
“Efficient, great for business. Friendly customer service, that quickly resolve technical issues. HostGator offers some of the best hosting plans for startup businesses.”
Only selected embassies allow authorized representatives with the application process legally. Only then, they can submit the documents at the
— Alyssa Blue
CEO, kraftwerk Technologies
www.kraftwerk.com
Let's Have A Quick Call
Book a meeting or call us today to discuss your project. Let’s turn your ideas into reality!
Samsuzzaman Riton
CEO, Beyond Bracket
At Beyond Bracket, our work strategy is highly client-focused. We begin by conducting in-depth client meetings to thoroughly understand their requirements and objectives.